From meal planning to loyalty cards, these proven strategies will help you spend less at the supermarket without sacrificing quality.
Plan your meals for the week
Before you head to the shop, sit down and plan out every meal for the week. Check what you already have in your cupboards, fridge, and freezer, then build your shopping list around what you need. This single habit stops impulse buys and reduces food waste, which the average household throws away hundreds of pounds of food each year.
Never shop hungry
It sounds simple, but shopping on an empty stomach is one of the biggest causes of overspending. Studies show that hungry shoppers buy up to 64% more food than those who have eaten. Have a snack before you go and stick to your list.
Buy own-brand staples
Supermarket own-brand products are often made in the same factories as the big-name brands, but cost a fraction of the price. Start by swapping pantry staples like flour, sugar, tinned tomatoes, and pasta. Most people cannot tell the difference in blind taste tests.
Use a loyalty card
Sign up for your supermarket's loyalty scheme. Points add up over time and many stores offer exclusive member-only discounts. Some schemes also send personalised coupons based on your shopping habits, which can save you money on things you already buy.
Compare loyalty cardsShop the reduced aisle
Most supermarkets mark down perishable items in the evening, often by 50% or more. Look for yellow-sticker bargains in the bread, meat, and dairy sections. These items are perfect for freezing and can significantly cut your weekly spend.
Compare unit prices, not shelf prices
Always check the price per unit (per 100g or per litre) rather than the total price. A larger pack might look cheaper but actually cost more per gram. Most supermarkets display this information on the shelf label, and there are comparison apps that do the maths for you.
Try a food waste app
Apps like Too Good To Go and Olio connect you with local shops and restaurants selling surplus food at a fraction of the price. You can pick up everything from bakery hauls to restaurant meals for up to 70% off. It is good for your wallet and the planet.